Digital Marketing: Seven Digital Marketing Tools You Need To Know To Scale Your Business | Digital Marketing Agency

Steps of Seven Digital Marketing Tools:

The other day, Jeremy and I, were auditing some of the tools that we are using within our company to run everything, to do the digital marketing and automation, and everything that we use on a day-to-day basis, and we added them up, we looked at that, and we noticed that we actually have over 100 tools that we use on a daily basis to run everything that we do, and I was shocked, and I was amazed.

So, I thought, you know what, why don’t I ask him to make a video for you for the top seven tools that everyone should know when it comes to scaling your business. Seven digital marketing tools that you should be aware of. So, that’s how this video came about Enjoy. Yo, what’s going on guys? This is Jeremy, I figured I’d get a quick blog for you before I go on this bike ride.

About to be a tropical storm that rolls in here, so I want to, uh, you know, have some fun in the sun before it rains for like three days straight. Nonetheless, I wanna drop a quick video here for you guys. Seven different tools that you can use to scale your business. This will help online businesses, this will help offline businesses.

From my experience, helping a lot of people make internet money, definitely has a lot of fast-track success for online businesses, specifically, I’m giving you some high-impact tools that you can use.

The first one right off the rip, it’s copy.ai. Copy.ai is a new tool; the foundational technology underneath it is called GPT-3. It’s a subset of artificial intelligence created by the company OpenAI. I think Elon Musk funds that company just so all these different artificial intelligence tools are directed more towards helping humans rather than replacing jobs in its entirety.

But, this technology here can definitely help replace some aspects of what you currently need to do for copywriting. It hasn’t really helped me with long-form Facebook ad copy it has helped with short-form Facebook ad copy, like one to two sentences. Another cool one, so I’m an advertiser, I spend a ton of money on ads, like anywhere from a couple hundred thousand dollars a month at the lowest, generally; some months we hit upwards of millions of dollars a month in spending. We do that profitably, we manage less than ten clients.

So we work with a lot of top brands out there. We spend a lot of money on ads to generate customers. I’m constantly on the lookout for tools that give me more leverage, meaning they save me time, produce more outcomes, and they help my efficiencies while retaining my effectiveness, getting the result and the outcome that I’m looking for.

One of these cool new tools, I think the name of the company is just Pencil. Back in the day, there was a company called ReFuel4. There was somebody, I think it was an executive of Facebook’s ad board and then of Google Adwords, and like a Snapchat ad guy, they all left, they started this company called ReFuel4 and that company eventually got shut down.

But that company was really cool. It was an artificial intelligence that you’d link up to all those different ad channels: Facebook, AdWords, YouTube, uh Snapchat, and what it would do is it would analyze all the creative that you already have. You could also submit creative into it, and it would actually create a bunch of different creatives for you, automatically swap them out, and it would just run A/B tests all day. It would let the winners ride, it would cut the turds, and it would just keep swapping out the losers for more potential winning variations.

It was like autonomous ad creative rotation, and I was very fond of that tool. It was also quite expensive, you know it was about five grand a month at the time when that tool was out. It’d gotten shut down since, I, I don’t think it was like a, a compliance thing, I think it got bought out, and then the company that bought ’em out just chose to shut it down for some reason.

But that’s why I was really excited about Pencil when Pencil came out. Try Pencil.com; it’s essentially the same thing as ReFuel4. It doesn’t have as much availability to distribute across all the different ad networks right now, but it does have availability to do it inside of Facebook and Instagram and Google AdWords, which is, you know, quite effective for most people who aren’t branched out into all the different other ad channels that exist.

A third one, okay, more common, used by a couple hundred-thousand people, and that’s ClickFunnels.com A lot of love-hate against ClickFunnels, some people nowadays prefer Webflow, I think it’s Webflow.io. Essentially the same thing as ClickFunnels but just you know, a little fewer features. The reason I like ClickFunnels so much is the amount of revenue that they make.

Flat out, in business, when you’re a for-profit organization and you make more money than your competitors, and you actually care about your customers, you typically invest a lot more in product development, you know you invest more in the new features, you invest in the support of your community, you invest into helping the users, and just, you know, customer support and things like that. But more importantly, you have an advantage, because you have far more users that are making far more revenue than everybody else.

One of the big reasons I’m a big fan of ClickFunnels outside of the revenue that they make, and how much that they can support their community, is, specifically, because they have a speed to results that a lot of the classic ways to build websites just don’t have.

WordPress: very clunky, one plug-in can update, and the entire site can get shut down and not function more because of some random plug-in not supporting all the other things that you might have plugged into your WordPress site. WordPress sites are slow, they typically require, not slow in terms of the page load speed, but slow in the sense of, like, it takes a long time to develop. I’ve got to pay developers to build it out.

Clickfunnels, I can just go in as the entrepreneur, and I can just go make a change to something, you know, I don’t need to hire a developer, spend payroll costs, just to make a change to like a headline, or like drag something or change the placement of something, or increase the size or decrease the size, or just to run an A/B test.

In my agency, at one point I had 27 staff, and three offices, we were one of the top-30 Clickfunnels designers in the world at the time, and we were building a lot of funnels for people. When the clients would want us to build on WordPress versus the clients that would want us to build on Clickfunnels, it was 900% faster to build Clickfunnels in comparison to building on WordPress. All right, so the next one is Upwork.com.

Upwork.com is a freelance hub, I don’t use it for getting work, to be clear, I use it as a business to outsource menial tasks, okay? Key payroll positions I have in my organization, like take my video editor, his name is Jay, he’s behind this, he’s behind the camera here, when he’s overworked.

I go to Upwork to find video editors that can be anywhere from like $3 to $10 an hour that he can manage, offload some of his work too, and therefore speed up his ability to do more high-leverage things for my organization, in comparison to being just bogged down with menial editing tasks.

Okay, Upwork also allows me to add him as a user, so he can go in there and manage him so I don’t have to give out logins to my own profile. In addition to that, there are just so many costs that I’ve saved by outsourcing key projects to people in Upwork. I’ve outsourced legal documents, I’ve outsourced graphic design projects, just I’ve mentioned I’ve outsourced video work, I’ve outsourced funnel projects, I’ve outsourced copywriting projects.

There’s just an unbelievable amount of things that can get done on Upwork and they’re extremely cost-effective. Some of the cons, just to also argue both sides, they take 35% of whatever you’re paying your freelancers through that platform.

It’s quite a steep fee, so although a lot of people like to argue that that means that top talent is gonna leave Upwork and go elsewhere, it’s been untrue; I haven’t experienced that in any capacity, and I’ve still been very fond of Upwork. Okay, the next tool, and that’s canva.com. A lot of people are aware of the canvas, a lot of people aren’t aware of the canvas, okay?

Canva.com is a graphic design tool, kind of like how Clickfunnels enables you to get rid of developers and pay somebody who’s faster to produce a website, and you can go in and make changes yourself, canva.com is kinda the same thing for graphic design.

With an unbelievable amount of very simple graphic design projects, I’ve been able to personally go into canva.com, some of my staff members have been able to go into canva.com and just do something that we’d otherwise have to pay a graphic designer to do. It’s fast, it’s effective, it’s easy to use, it stores all my designs, it’s cheap, there’s nothing better in a tool that you could ask, it’s efficient, it’s effective, definitely something I’d recommend to everybody. All right so the sixth tool, it’s a website called thispersondoesnotexist.com.

There are a few different tools that are variations of this, a lot of different artificial intelligence platforms that have been out there nowadays have started to produce and sell people that aren’t real. So what I mean by that is like a lot of the time when you’re in the advertising space, or you’re just trying to find like stock images, a lot of them are already overused by a lot of other people out there, and a lot of other businesses.

Therefore, it loses a lot of the exclusivity, it loses a lot of the branding, also potentially opens you up to higher costs when you have to pay real people to do things. Tool number seven for scaling your online business is Culture Index.

Dan Locke, one of my mentors, he gave me the tip one time hire slow, fire fast, and when he hires slow, he qualifies all of the talents who come into his organization with a tool called Culture Index. I teach this to all my students, I teach it to my inner circle students as well, they get access to that tool through me, and I just weed out all their staff, it’s a personality survey.

A lot of the other personality surveys, before you say, all it’s just like everything else, it’s not. It’s the highest accuracy out of all of them. DISC assessment, Merle Briggs, the CNJF, whatever the hell that thing is, those are all 70 to 80 percentile accuracy. Culture Index has 90 percentile accuracy. There’s not been one time where I haven’t read somebody’s personality survey to them and had them disagree.

I’ve had one time where somebody said, you know I don’t think it’s 100% accurate, I want to take it again. They took it again, literally the results came out the exact same. When you’re hiring staff, whether it’s just a contractor that you’re doing a one-time freelance project with, or whether it’s gonna be a payroll position, we even do this with clients, we have them take a Culture Index personality survey, and then we’re able to communicate to them, we’re able to understand their motivating needs, we’re able to understand how they prefer you to communicate.

We’re able to understand what their drives are, we’re able to understand how they are as a person, how much energy they have, whether they’re introverted, extroverted, all these different personality types; patience, attentiveness to detail, willingness to take full responsibility for whatever we give ’em versus the desire to just follow somebody’s, you know, management in comparison.

All these traits matter a lot, and they’ve led to a much more effective staff in my organization, as a lot more culturally aligned in comparison to fragmented and potentially having disagreements more frequently than we otherwise would. So to be clear, Culture Index is a fantastic tool, very effective something that you use to kind of filter staff prior to hiring them in, or just to see if somebody’s going to be a good fit for a department that you might be bringing them in to. All seven of these tools are very effective ways to help scale your business, both online and offline.

If you want some more insights and awareness, Dan Locke and I put together this thing, it’s called the Digital Agency Launchpad, no cost to it; it does things like this, it increases your awareness video-by-video on some ways that marketing agencies run, gives you an ability to start and scale a marketing agency, no cost to it, and it just, you know, shows you some things that’ll help make you some revenue and get you in that internet money game All right, I’m gonna go ride my bike before it rains.

Hope you guys have a good one, and uh, yeah I’ll see you in the next video. Do me a favor: Drop a comment below and let me know what you guys want to be covered next. Talk with you soon, bye.

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