Copywriting: Secret Tips Don’t Want You To Know About
Copywriting Tips that can work!!!
A million dollars a year more for your business. “You write that copywriting post on Facebook, it gets that disapprove. You know that rarely are people are gonna remember what you said, they’re gonna remember how they, you made them feel.
You look at the biggest companies in the world, Apple, and Nike, they all have brand equity. These, that’s what the direct response guys don’t get. You know and the thing about social media is that people don’t understand the importance of copy in that because you have a limited amount of space and people are scrolling through a feed and there’s so much content.
So it’s even more important because if you don’t hook them and you don’t get them to click or to spend 15 seconds on your content, it’s a lost opportunity. I mean, you can spend a lot of time and energy and resources and money obviously, trying to build a social media following, but if you don’t understand the fundamentals of copywriting, you’re, you’re gonna struggle.
So I’m not surprised that that, that old expert from the, probably from the ’80swho didn’t evolve is, you know kind of going the way of the buggy web salesman. He’s, he’s probably starving these days. They need to look at a financial statement. Warren Buffett talks about that’s, that’s you being able to read financial statements. Understand currency. Financial fluency. I would go as far as saying that words that we use, that’s the true currency of business.- Obama.
Because of the words that we use, it could be in person or in print or in your marketing message, that actually converts people into a buyer. If that’s the case, you think about looking at the profit and loss statement, that’s, that’s an effect. That’s not the cost. What causes those numbers is your copywriting, your copy, your sales copy, and your copy is everywhere.
Everywhere!- Think about everything that we wanna buy. Think about everything that we have, in your home, in your office, the car that you buy, I could bet some copywriters, were sitting in a room, thinking about the brand, thinking about the tagline, thinking about the color, thinking about the message, that compels us to take action to buy.
Maybe we saw an ad on TV, maybe saw an infomercial, you know, it’s like one of those late-night infomercials.- [Reporter] So Colton, I’m getting right now is the year 2000. And we gotta go. Geez, that’s the second time I’ve done that.- We were like we couldn’t sleep, we’re flipping through the channel back in the days, we’re like, ” Now, you know what is this thing? This thing is stupid.”10 minutes later, okay, let me, let me order this, you know, whatever exercise equipment that would, I would never use, it’s too big for my house.
Doesn’t matter. But someone I copyrighted crafted that video script, planted that infomercial, everything that we wanna buy today, that we didn’t even know exists but now we wanted to buy it because of a copywriter. It goes that far, as far as I’m concerned. I want you to do this for us. I think that was a great intro, right?
Understanding what copywriting and kind of where it was and where it’s going.I think that’s an important first step. Why don’t you talk to us a little bit about the difference in how you approach it today in this scalable copywriting formula format that you’ve perfected.
So if we can not make claims ’cause you may be asking,” Well Dan, if I cannot make promises and claims, well, how can I sell?”When I say you cannot make claims it’s this, you cannot, back in the days you could, but now if you go on Facebook and say, let’s say you sell a business improvement product, okay? You got, you’ve got a program, you’ve got service.
You can not say,” Hey, how to generate a million dollars a year more for your business.”You write that copy post on Facebook, it gets that disapprove. That’s a good case scenario, worst, they might shut down your account.- Just say yes, say yes. That hasn’t gone that well.
Even if you have proof that you could do it, even if you have a client that has, you have done it for, you can’t do that. You just can’t say those promises, then what are you gonna do. Oh, how about, how do they get clients? Oh, you could. But then it’s not as compelling.
So the first thing now, anything that you wanna sell, I always suggest to all business owners, you need to come up with what I call a unique mechanism. A hook, in other words. What makes your thing, your offer different from everything else that’s out there?
What’s, what’s that unique message, because you could position the unique mechanisms that solution without making claims. Because you’re not saying that you’re guaranteed to get these results, I’m saying that this unique mechanism could do these results for these people, it’s very, very different.
I’ll give you a perfect example. Think about copywriting. Let’s take that as an example. There are many copywriting books out there. There are many copywriting courses out there. So Dennis, if I was to market my own copywriting course, called High-Income Copywriter course, how do I differentiate myself from everybody else?
It’s very simple. Instead of teaching all copywriting,I just focus, just focus on one thing and what I call, scalable copy. How to write compliant copy, that’s it.- That’s all you had to say.- From that, that’s my unique mechanism. Now then, what qualifies me to teach, to talk about it, because of my social media credibility. I use what I teach.I preach what I teach to grow my social media.
So you cannot make crazy promises. You’ve gotta first come up with a hook, a unique mechanism. And a lot of this has to do, instead of back in the days, you know in sales, feature benefit, feature benefit, feature benefit. This requires a deeper level of thinking which is called storytelling. How could you tell a story, that people could resonate with, without making claims, that people want your products? See it’s very different. It’s not just, ” Hey, buy this you get that!
“No, you can’t do that. It’s more, it’s a story, it’s, it could be a client story, it could be your own story, it could be a metaphor, but how could you use a story to make a statement to make a promise without making a promise and then get people to click and go to your funnel go to a landing page and things like that. So that’s, that’s, it’s the thinking ahead of time, before you even like, write a single quote.- I love that because there’s, there’s that old saying that I heard years ago,” Facts tell- – [Both] But stories sell.”- Right? Everybody’s heard that.
And I think when you think about copywriting that way, it kind of changes the dynamics a little bit, right? Now all of a sudden you don’t necessarily need to make those claims, the story is going to do the selling for you. The story is going to leave that imprint. People are going to remember the story, right?- Yes.- You know, the rarely are people are gonna remember what you said, they’re gonna remember how they, you made them feel right? And if that story hits home and they can resonate, if you’re telling the right story to the right audience, that’s the secret, right?
I’ll give you one more example, one more example. So let’s say you’re in a marketplace where let’s say you’re selling weight loss, right? So first in the beginning, before any weight-loss products, you could say, “How to lose weight.”And people saw the ad, in the newspaper,” Great. Let’s buy this product, buy this, this bottle of pills, I lose weight. Awesome.
“Shut up and take my money.- And then suddenly the marketplace gets more crowded, you have more competition. When you say, “How to lose weight.”” Nah, I’ve heard that before, what’s so unique about it. Doesn’t work.”Then, when you go into that next stage, you gotta come up with something.Okay.I got, I gotta make a better promise.” How to lose 20 pounds in 20 days.”Ooh, like let’s hype it up. Let’s make bigger promises. Right?
And, ” Oh man, 20 pounds in 20 days? Screw that.30 pounds in seven days.”Right? You just go through this crazy period of time that people are just making more outrageous claims one after another. And then suddenly the next phase is okay you’re making outrageous claims, but how do I know is true? How do I know I could believe you? Oh, you know what? Look at, I have all of these case studies, I have all these testimonials.
You see this info on this infomercial a lot. Oh wow, this company is making these claims, but they back it up, great.- Now flap in place, okay? So really you say…- Oh God. Herod are you okay?- Actually, I didn’t have it locked.- And now other people also backing it up, now you’ve got a problem.
You said you can help me lose weight. You said you could help me lose weight. They all kind of sound the same. Just like how many consultants out there, I can help you get clients, I can help you do this.I can help you. You know it all kind of sounds the same, right? Then someone comes up with the idea, you know what,” That’s all good, but the way that we teach you, this is, this is a different way of diet. You know, you try different diet programs they don’t work. This is called the keto diet.
” What is that?”Well, here’s what it is. And boom, boom, boom, boom. See the keto diet becomes a unique mechanism versus just a diet, right? And then you, of course, you have, I can name 30, 40 other diets. Then you have the unique mechanism and everybody resonates with a different message. Someone’s like, ” Oh, I’m all for keto.”Someone’s like,” Oh I don’t like keto, I try to avoid it.”I like this diet, like that diet, like this style, right? And then we all find our own little thing.
So you can think about it going from broad, in a way you’ll narrow down your message, have a unique mechanism and then you narrow down who you actually serve and then you focus on that. Then you use your copy to communicate that piece of it, right? Does that make sense? So you think– Yeah, I like how you tie that unique mechanism thing– Yeah.- back to niching down, because first, you started talking about diet, dieting as a whole, right?
– Yeah, so massive.- So we have this whole dieting. It’s massive. It’s huge.- It’s massive. – Yeah. But then all of a sudden we broke it down into that mechanism, which was keto, which is a smaller niche. Now you’re not worried about, you know, you’re not worried about getting the whole dieting space. You don’t want to, you’d rather get a larger percentage of that smaller space because your messaging is gonna be more precise.- Correct.- It’s gonna be more appealing, It’s gonna, you know what I mean?
That’s also gonna make your ad dollars convert better. Lower your ad costs.- Last time, go further lower your costs, your acquisition costs, yeah.No, I love that. I love the way you tie that in. And it works the same way on the organic, you know, as opposed to the same paid as well.- Is exactly the same. So, but when you have a hook when you have a strong message, everything is easier.
– Easy-peasy, lemon squeezy.- Because sometimes a lot of business owners, entrepreneurs, struggle to get the message out there because they haven’t come up with this yet. So they create this message, just kind of a me-too message, right? And they, they go on and market,” Oh, how come it’s not converting? How come not getting clicks? How come no one is booking the time with me, on the coming to my store.”Whatever it might be, It’s the same as everybody else. If people can’t tell the difference, they always go back to what they’re comfortable with.
And that has to do with, like one of the things I think what I bring to the entrepreneurial world when I learned cooperating in my early twenties like you have this group of copywriters call them direct response copywriters, two schools of thought you, you know that Dennis, right? Direct response, meaning everything you do is, it’s designed to get a response, get an order today. And then you have another school called branding, branding, and direct response.
They’re almost like don’t, they don’t agree with each other. All the direct response marketers and copywriters talk about, ” Oh you don’t want to forget the image. forget that stuff.”Words, ugly sales. That’s what I learned from ugly sales. Playing on the white envelope, no graphics, send it out and then you get an order. Then you have all the branding guys like, these guys are like,” They don’t know what they’re hell they’re talking about.”- Do you have any idea, how crazy you are?- It’s brand, It’s all about the brand.
It’s about image. Oh yeah, but then the direct response guys to say,” Hey if you go with our image, you go broke.”Right? It doesn’t work. So you have these two QSU schools of thought. But what I have learned is yes you need to combine the two. Branding will be if done properly, a byproduct when you are doing direct response. I do direct response. But at the same time, I build my brand. They don’t contradict if done properly. Doesn’t mean looking at my stuff. My stuff is not ugly. It’s anything but ugly because that’s part of the brand. But if you go with just words, then it’s very transactional. You don’t build brand equity.
You look at the biggest company in the world, Apple, and Nike which all have brand equity. That’s what the direct response guys don’t get, right? But when you combine the two, when you have a unique mechanism, it kicks ass.- Yeah. I’ve noticed that with all your messaging, with all of your marketing, with all of your copy, whether that be through your YouTube channel, your Facebook or your blog or wherever, Instagram, wherever you go, that branding, there’s always that continuity and brand, right?- [Dan] Yes.- There’s that style. There’s that look, there’s that feel?- You can tell that’s a Dan Lok brand.
It’s a Dan Lok message.- Yeah. You can tell it’s a Dan Lok brand, even though sometimes you’re talking about copywriting and sometimes you’re talking about high ticket closing and sometimes you’re talking about, you know, wealth creation or whatever the case may be. But the brand is the overarching positioning that you’re taking, but that individual offeror that individual hook or mechanism can be different. But the overarching brand is still the same.
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I want to share a message that has been spreading all over the internet that concerns the times we are living in. Whether you believe in God or not, this is a must read message!
We can see throughout time how we have been slowly conditioned to come to this point where we are on the verge of a cashless society. Would it surprise you to know that the Bible foretold of this event? Don’t believe me? This may be the most imporant message you will read in these times…please do not ignore this!
This messsage reveals what the Mark of the Beast is, and the meaning behind counting a number people have been pondering for centuries, 666. This message also shares why Barack Obama is the Antichrist. This is truly a message from God!
In the Revelation of Jesus Christ given to the apostle John, we read:
“He (the false prophet who deceives many by his miracles) causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name.
Here is wisdom. Let him who has understanding calculate the number of the beast, for it is the number of a man: His number is 666” (Revelation 13:16-18 NKJV).
Referring to the last generation, this could only be speaking of a cashless society. Why? Revelation 13:17 tells us that we cannot buy or sell unless we receive the mark of the beast. If physical money was still in use, we could buy or sell with one another without receiving the mark. This would contradict scripture that says we must have the mark to buy or sell. So, it deduces itself to this conclusion.
These verses could not be referring to something spiritual as scripture references two physical locations (our right-hand or forehead) stating the mark will be on one “OR” the other. It once again deduces itself to this conclusion.
Also, how could you determine who truly has a spiritual mark so that they may buy or sell? And, as you will read further in this article, to have the mark of the beast is the same to have the name of the beast, or the number of its name. You will begin to see even more clearly why this mark cannot be something purely spiritual.
Here is where it really starts to come together. It is shocking how accurate the Bible is concerning the RFID microchip. These are notes from a man named Carl Sanders who worked with a team of engineers to help develop this microchip in the late 1960’s.
“Carl Sanders sat in seventeen New World Order meetings with heads-of-state officials such as Henry Kissinger and Bob Gates of the C.I.A. to discuss plans on how to bring about a one-world system. The government commissioned Carl Sanders to design a microchip for identifying and controlling the peoples of the world—a microchip that could be inserted under the skin with a hypodermic needle (a quick, convenient method that would be gradually accepted by society).
Carl Sanders, with a team of engineers behind him, with U.S. grant monies supplied by tax dollars, took on this project and designed a microchip that is powered by a lithium battery, rechargeable through the temperature changes in our skin. Without the knowledge of the Bible (Brother Sanders was not a Christian at the time), these engineers spent one-and-a-half-million dollars doing research on the best and most convenient place to have the microchip inserted.
Guess what? These researchers found that the forehead and the back of the hand (the two places Revelation says the mark will go) are not just the most convenient places, but are also the only viable places for rapid, consistent temperature changes in the skin to recharge the lithium battery. The microchip is approximately seven millimeters in length, .75 millimeters in diameter, about the size of a grain of rice. It is capable of storing pages upon pages of information about you. All your general history, work history, crime record, health history, and financial data can be stored on this chip.
Brother Sanders believes that this microchip, which he regretfully helped design, is the “mark” spoken about in Revelation 13:16-18. The original Greek word for “mark” is “charagma,” which means a “scratch or etching.” It is also interesting to note that the number 666 is actually a word in the original Greek. The word is “chi xi stigma,” with the last part, “stigma,” also meaning “to stick or prick.” Carl believes this refers to a hypodermic needle (see photo).
Mr. Sanders asked a Boston Medical Center doctor what would happen if the lithium contained within the RFID microchip leaked into the body. The doctor responded that if the microchip broke inside a human body, the lithium would cause a severe and painful wound filled with pus. This is what the book of Revelation says:
“And the first (angel) went, and poured out his vial on the earth; and there fell a noisome and grievous sore on the men which had the mark of the beast, and on them which worshipped his image” (Revelation 16:2).
THE HIDDEN MEANING BEHIND THE NUMBER 666 REVEALED!
What I first want to mention, before I share what the Holy Spirit has revealed to me concerning the number of the beast, is that God confirms in threes. We can see this throughout scripture:
“For there are three that bear witness in heaven: the Father, the Word, and the Holy Spirit; and these three are one” (1 John 5:7 NKJV).
“and that He was buried, and that He rose again the third day according to the Scriptures” (1 Corinthians 15:4 NKJV).
“…Holy, holy, holy, Lord God Almighty, Who was and is and is to come!” (Revelation 4:8 NKJV).
There are many more examples, but I thought I would just share three of them to make the point.
Examining Revelation 13:16,17,18, the first group of three I would like to point out is that the mark of the beast is described in three separate verses, 16, 17 and 18.
The next three I see is in verse 16, “He causes all…” is followed by three contrasting categories of people,
1 – “both small and great,
2 – rich and poor,
3 – free and slave…”.
Then unto verse 17, it opens with, “and that no one may buy or sell except one who has…”, followed by three explanations of what one must have to buy or sell,
1 – “…the mark
2 – or the name of the beast,
3 – or the number of his name”.
Now unto verse 18, we read “Let him who has understanding calculate…”, which is followed by,
1 – “the number of the beast,
2 – for it is the number of a man:
3 – His number is 666”.
The last three I see is the number “6” being used three times in a row. The reason I’m making this point about God confirming in three is because it is the key to unlocking how to calculate the number 666.
Throughout the centuries there have been people trying to calculate numbers based on titles and names that come up to the number 666 to identify one person, the Antichrist; but from Revelation 13:18, I do not see where God is telling us to count up to 666, but rather to count the number of the beast. This number is identified as 666. So the verse is telling us to count the number 666.
What does it mean to count? It means to add up. So how could we add up 666? Remember my previous point about God confirming in threes is key to unlocking the number 666. So logically, what would be the best way to count the number 666? To count it equally by using the rule of three based off the number.
We cannot count it equally as 600+60+6, this would also bring us back to the start.
We cannot count it as 600+600+600, or 60+60+60 because there are no zeroes in between or at the end of 666.
The only logical option is 6+6+6=18.
What is interesting is that the verse that reveals for us to count the number itself is verse 18 (there a total of 18 verses in Revelation Chapter 13).
Another interesting point is the only two other combinations (making a total of three possible combinations) for placing a “+” symbol in between 666 are:
66+6=72 and 6+66=72.
Add both 72’s together and you get 144.
Why the number 144 is worth our attention is because the verse following Revelation 13:18 is the first time in the Bible where the 144,000 are being described in detail:
“Then I looked, and behold, a Lamb standing on Mount Zion, and with Him one hundred and forty-four thousand, having His Father’s name written on their foreheads…” (Revelation 14:1).
Now if you add up all three numbers from counting 666 by moving the “+” symbol around, it would be 72+72+18=162. What is compelling about the number 162, is, if you divide 144,000 by 162, you get 888. The name of Jesus in Greek gematria adds up to 888. The New Testament was originally written in the Greek language. Revelation 14:1 not only mentions the 144,000, but also the Lamb who is Jesus.
Now what is interesting about the number for Jesus, 888, is that if you apply the same formula that was used to count 666, you get 8+8+8=24. Why the number 24? Revelation chapter 4 tells us there are 24 elders seated around the throne of God. This is the same throne where Jesus sits.
Now if you take:
8+8+8=24
8+88=96
88+8=96
you get 24+96+96=216.
Take 144,000 divided by 216 and you get 666.
Remember that this was the same exact formula we used to count the number 666 that ultimately brought forth the number 888.
Here is a quick recap to demonstrate how this formula confirms itself as being the true way to count 666:
1: 6+6+6=18 > 66+6=72 > 6+66=72 > 18+72+72=162
2: 144,000 divided by 162=888
3: 8+8+8=24 > 88+8=96 > 8+88=96 > 24+96+96=216
4: 144,000 divided by 216=666
1: 6+6+6=18 > 66+6=72…
As you can see, it is perpetual. And remember that we consistently used a formula that worked in threes being the number that God uses for confirmation.
Here is another mathematical confirmation: 144,000 divided by 6, divided by 6, divided by 6 (6,6,6) equals 666.
So what could this mean? Well we know in this world we are identified by numbers in various forms. From our birth certificate to social security, as well as our drivers license; being identified based on a system of ruler ship. So it is possible that this RFID microchip will contain a new identification that has a total of 18 characters (6+6+6).
“here the wisdom is, the one having the mind let him calculate the number of the wild beast, number for “of human” it is, and the number of it 666″ (Revelation 13:1, Greek Translation).
The Greek word “anthrōpos” being used in verse 18 where it says “of human” is the Greek strongs concordance G444. The first two definitions of the word are “a human being, whether male or female”, and, “generically, to include all human individuals”. Could the number of the beast apply to all mankind?
In the Greek (the New Testament was originally written in the Greek language), and other translations, you will notice the beast is described as an “it”, instead of “him”. The reason I’m making this point is because when a translation says “His number is 666”, this would imply a singular person, the Antichrist. But by saying “the number of it 666”, implies that it is of the beast system as a whole.
We can know the number of the beast cannot be to identify products (like a new barcode) to buy or sell because scripture says we cannot buy or sell without the number of the beast. What am I getting at? There will be instances where you could buy something someone made themselves and it wouldn’t have a store branded identification on it. But for this number to be in our chips, that is where it must be to conclude ultimately that we cannot buy or sell without having the number of the beast. As previously mentioned in Revelation 13:18, the number of the beast (6+6+6=18) is a “human number”, definition “generically, to include all human individuals”.
Truly a great division is taking place between good and evil—both spiritually and physically (riots, unrest, politics). If you take the current year 2020 and divide it by the number 666 (known for its satanic implications) you will get the number 30330. This number 30330 happens to be the number used to vote for Joe Biden and Kamala Harris. Freaky? And one thing is certain, 2020 is truly being divided by Satan. He is the master deceiver and spreader of chaos. Jesus calls him the father of lies.
So I looked up this number 30330 concerning Joe Biden, and I found this information:
If you send a text to that number (at that time), you would get a response asking to support Joe’s campaign to take down Donald Trump, with one part in caps saying “CHIP IN >>” pointing to a link to go and donate.
“CHIP IN”? Obama has used this phrase in the past on his twitter and people believe it is a subliminal message to receive the mark of the beast, that is to say the implantable RFID microCHIP that will go IN our body.
Go to: https://2ruth.org to see all the proof!
Is your name written in the Lamb’s book of life? Jesus says that we must be born again to enter the kingdom of God in the Gospel of John chapter 3.
“Then a third angel followed them, saying with a loud voice, “If anyone worships the beast and his image, and receives his mark on his forehead or on his hand, he himself shall also drink of the wine of the wrath of God, which is poured out full strength into the cup of His indignation. He shall be tormented with fire and brimstone in the presence of the holy angels and in the presence of the Lamb. And the smoke of their torment ascends forever and ever; and they have no rest day or night, who worship the beast and his image, and whoever receives the mark of his name” (Revelation 14:9-11).
BARACK OBAMA IS THE ANTICHRIST:
In the Islamic religion they have man called the Mahdi who is known as their messiah of whom they are waiting to take the stage. There are many testimonies from people online who believe this man will be Barack Obama who is to be the biblical Antichrist based off dreams they have received. I myself have had strange dreams about him like no other person. So much so that I decided to share this information.
He came on stage claiming to be a Christian with no affiliation to the Muslim faith…
“In our lives, Michelle and I have been strengthened by our Christian faith. But there have been times where my faith has been questioned — by people who don’t know me — or they’ve said that I adhere to a different religion, as if that were somehow a bad thing,” – Barack Obama
…but was later revealed by his own family members that he indeed is a devout Muslim.
So what’s in the name? The meaning of someones name can say a lot about a person. God throughout history has given names to people that have a specific meaning tied to their lives. How about the name Barack Obama? Let us take a look at what may be hiding beneath the surface…
“And He (Jesus) said to them (His disciples), ‘I saw Satan fall like lightning from heaven'” (Luke 10:18).
In the Hebrew language we can uncover the meaning behind the name Barack Obama.
Barack, also transliterated as Baraq, in Hebrew is: lightning
baraq – Biblical definition:
From Strongs H1299; lightning; by analogy a gleam; concretely a flashing sword: – bright, glitter (-ing, sword), lightning. (Strongs Hebrew word H1300 baraq baw-rawk’)
Barak ‘O’bamah, The use of bamah is used to refer to the “heights” of Heaven.
bamah – Biblical definition:
From an unused root (meaning to be high); an elevation: – height, high place, wave. (Strongs Hebrew word H1116 bamah baw-maw’)
The day following the election of Barack Obama (11/04/08), the winning pick 3 lotto numbers in Illinois (Obama’s home state) for 11/5/08 were 666.
Obama was a U.S. senator for Illinois, and his zip code was 60606.
The names of both of Obama’s daughters are Malia and Natasha. If we were to write those names backwards we would get “ailam ahsatan”. Now if we remove the letters that spell “Alah” (Allah being the God of Islam), we get “I am Satan”. Coincidence? I don’t think so.
These are just a few of many evidences why Barack Obama is the Antichrist. You can see many more in my article on the website above, as well as read about the dreams I’ve had concerning this man. I’m more than convinced that God has shown me that he is without a doubt the Antichrist, and we will see him rise to power in the not so dinstant future.
Jesus stands alone among the other religions who say to rightly weigh the scales of good and evil, and to make sure you have done more good than bad in this life. Is this how we conduct ourselves justly in a court of law? Bearing the image of God, is this how we project this image into our reality?
Our good works cannot save us. If we step before a judge, being guilty of a crime, the judge will not judge us by the good that we have done, but rather the crimes we have committed. If we as fallen humanity, created in God’s image, pose this type of justice, how much more a perfect, righteous, and Holy God?
God has brought down His moral law’s through the 10 commandments given to Moses at Mt. Sinai. These laws were not given so we may be justified, rather that we may see the need for a savior. They are the mirror of God’s character of what He has put in each and every one of us, with our conscious bearing witness that we know that it is wrong to steal, lie, dishonor our parents, and so forth.
We can try and follow the moral laws of the 10 commandments, but we will never catch up to them to be justified before a Holy God. That same word of the law given to Moses became flesh over 2000 years ago in the body of Jesus Christ. He came to be our justification by fulfilling the law, living a sinless perfect life that only God could fulfill; even bringing the law to it’s truest light by stating, “You have heard that it was said to those of old, ‘You shall not commit adultery.’ But I say to you that whoever looks at a woman to lust for her has already committed adultery with her in his heart” (Matthew 5:27-28).
The gap between us and the law can never be reconciled by our own merit, but the arm of Jesus is stretched out by the grace and mercy of God. And if we are to grab on, through faith in Him, He will pull us up being the one to justify us. As in the court of law, if someone steps in and pays our fine, even though we are guilty, the judge can do what is legal and just and let us go free. That is what Jesus did almost 2000 years ago on the cross. It was a legal transaction being fulfilled in the spiritual realm by the shedding of His blood.
Because God is Holy and just, the wrath that we deserve could not go unnoticed. Through the perfect righteousness and justice of God’s character, it must be dealt with, it must be quenched, it must be satisfied.
For God takes no pleasure in the death of the wicked (Ezekiel 18:23). This is why in Isaiah chapter 53, where it speaks of the coming Messiah and His soul being a sacrifice for our sins, why it says it pleased God to crush His only begotten Son.
This is because the wrath that we deserve was justified by being poured out upon His Son. If that wrath was poured out on us, we would all die and go to hell. God created a way of escape by pouring it out on His Son whose soul could not be left in Hades, but was raised to life on the third day and seated at the right hand of God in power.
So now when we put on the Lord Jesus Christ (Romans 13:14), God no longer sees the person who deserves His wrath, but rather the glorious image of His perfect Son dwelling in us, justifying us as if we received the wrath we deserve, making a way of escape from the curse of death.
Now what we must do is repent and put our trust and faith in the savior, confessing and forsaking our sins. This is not just a head knowledge of believing in Jesus, but rather receiving His words, taking them to heart, so that we may truly be transformed into the image of God. Where we no longer live to practice sin, but rather turn from our sins and practice righteousness through faith in Him.
Jesus answered, “Most assuredly, I say to you, unless one is born of water and the Spirit, he cannot enter the kingdom of God. That which is born of the flesh is flesh, and that which is born of the Spirit is spirit. Do not marvel that I said to you, ‘You must be born again'” (John 3:5-7).
Come before the Lord with a contrite spirit, humble yourself, ask Him for His forgiveness, to receive the free gift of His salvation, to receive His Holy Spirit, so that you may be transformed into a new creature, into a child of the living God.
There is a reason why the words of Jesus have been translated in to over 2000 languages, and nothing comes remotely close (the Quran just over 100), because there is a God in heaven who desires to have a relationship with you, to know Him through His word, as that is how we personally get to know anybody. There is a reason why it is the year 2022, because Jesus came to earth about 2000 years ago fulfilling major prophecy causing a divide in our timeline.
Jesus loves you! Seek Him while He may be found! We must repent and turn from practicing sin…for if we are not following Jesus, we are following the devil. There is no neatural ground. We are either living in the lie, or the truth. God bless you!
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