Content Writing Vs. Copywriting – Which One Is Better For You?


The question, as a business owner, who should you hire? Should you hire a content writer or should you hire a copywriter? The truth is you need both. If you only have copywriters working with you, then all the materials out there you always pitching and selling all the time. In today’s competitive marketplace, you need to nurture a group of potential customers. You always want to be adding value first. If you only have content writers, on the other hand, you’re putting out great content. You’re spending a lot of time, you’re spending a lot of money, and that’s all great. You have a lot of people liking you but if you don’t convert, you don’t have copywriters to help you to convert some of those leads into customers, then you don’t make money. You just have a lot of people liking you but they’re never buying from you. You don’t want that either. What you want to do is to use your content to entice, educate and entertain your audience. You wanna put so much content out in the marketplace and add so much value that your prospects are saying, “Wow, this is good stuff.”This is amazing stuff.”I’m getting so much value from this.”If the free content is this good, I wonder how good”the paid products or services are.”And bingo! That’s exactly what you want. Think of content writing as pre-selling. If you think of it that way, this will make a whole lot of sense. As a freelance writer, the highest paid form of writing is copywriting. The easiest form of writing to sell is content writing. If you want to know the most profitable, the most lucrative, and the most in-demand types of copywriting that you can do right now, click on the link below and watch my latest training and find out what companies are actually writing big checks for in spite of the economy, in spite of the financial crisis.

How To Write Better Copy, Faster

 Dear Dan, is it possible to write better copy faster?- It’s not only possible, but it is also critical that you write copy faster. You see, sometimes I have copywriters, who fight with me on this, even have my students fight me on this that they don’t believe that they could write better copy faster they think in order to write great copy, it takes a lot of time. It’s simply not true. And I’m going to prove to you why is not true.

Because one of the mistakes that I see a lot of copywriters make is they spend a lot of time getting good. And once they get good and they are good, but then it takes them a long time to craft anything, to crank out some good copy. So they’re good, but it takes a long time. What they don’t realize is how prolific you are, as a copywriter, or any kind of writer has a direct impact on how much money you actually make. For example, let’s say you charge 100 bucks per email, and let’s say you write 30 emails, and your clients pay you $3,000.And this is how much time it takes.

But what if you could produce the same amount of emails, that 30 emails, but it only takes you half the time, what happens? You just double your income. And that also means that free up your time to take on more gigs, to take on more paying opportunities. Writing fast is not just a key to good writing, writing fast is the key to good earning as well.

The very concept that I’m about to teach you is the foundation of all speed writing. So think about it. The faster you write, the more straightforward, and the more simple your writing will be. Now we’re talking about writing to sell. We’re talking about writing to persuade and influence. And one of the keys to writing to persuade, is you want to write the way that you talk.

You want to be conversational, you don’t want to be so academic and so formal, because that’s not the way that we talk, and that’s not what gets people to buy? So the faster we write, the better we write. So the more prolific you are as a writer, the better your writing will be. So think about when you’re writing, you’re typing away on your keyboard, or you’re writing. And if you are stopping every single sentence, and you try to edit it, and you try to think about it, and you try to change the words, what the problem is, you’re not flowing, you’re not writing the way that you talk.

How do you know when you’re very good? Ideally, you want your writing speed to be the same as your talking speed. That way, you’re not filtering, you’re not editing, you’re just writing the way that you talk. And that’s the best writing of all. This is the most powerful speed writing concept you’ll ever learn. The human mind only needs three words, three meaningful words. To the average person, they’re simply nouns and verbs, but to a copywriter, that is the very engine of speed writing.

So let me teach you exactly how this works. Let’s do it together. For now, I want you to blank out your mind as much as possible, empty your mind. Don’t think about anything. In a moment, I’m going to give you three simple words. And when I give you those words, I want you to come up with a scene, imagery, a story, comment below, and type that in. And let’s go through this together. Are you ready? Okay, here are the three words I’m going to give you. Ocean, beach, beer.Ocean, beach, beer. Go ahead and write in the comment section, do it now. So what did you come up with?

Maybe you came out with an idea, a man just sitting on the beach, looking at the ocean and just enjoying a bottle of beer. Maybe you’re thinking about a person writing a letter, putting it into an empty beer bottle, and throwing it in the ocean. Maybe you’re thinking about a husband waiting for his wife near the beach, just waiting for someone. Whatever you came up with, if I were to share these three words with 200 different people, they will all come up with 200 variations and 200 different stories.

So isn’t this powerful, what it means is, as long as you give your brain three meaningful words to work with, forget using I, we, all of that put that aside. If you could give your brain three words to work with, your mind could automatically create a story like that on the spot. And this applies to your landing page, your sales page, your ad, your email, it applies to everything that you do, wherever you want to tell a story, and remember the facts tell, but stories sell. And the next thing you want to do is to time yourself because it is the only way that you know you’re writing faster.

As a copywriter, the last thing you want to do and say, “Hey, you know what, I’m going to write”this particular project,” and I’m going to work on it until I am done.”You do not do that. What you want to do is you want to say, “Okay, I’m going to give this project one hour of my time.”Or, “I’m going to give this email 20 minutes of my time.”Now, in the beginning, when you’re getting started, you may not be able to finish that within that period of time, but that’s okay.

When you time yourself, you will notice, that you get faster. And that builds your confidence. And before you know it, you thought it’s going to take you this much time to write the copy, it only takes you this much time. And now your productivity has improved. Your speed has dramatically improved. And when you are writing, you have to put aside your critical mind.

Don’t edit, I don’t care if it is a misspelling, I don’t care if you’re going to change the world. I don’t care if there’s like any kinds of errors, do not edit, just let it flow. Go back, you can always edit later, but when you’re writing, you want it to flow. Just like Bruce Lee said, “You want to be like water.”If you want one of the most powerful tools to help you to write better copy faster, easier, and save you hours of writing time, make sure to go to simple use software will unleash your writing ability like never before.

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5 thoughts on “Content Writing Vs. Copywriting – Which One Is Better For You?

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